Event flyers are the more traditional approach to marketing, but it works. Even in the digital age, a tangible advertisement material will be more useful than online news. People remember the stuff they read when it’s on a physical platform. And there are many tips on how to design a flyer. So, if you have a startup launch party or a business event to announce, create a flyer.
Why Should You Have a Flyer?
Invitation is a crucial responsibility to take on when coordinating an event. You will have to make multiple announcements and reach people on different types of platforms for the news. A startup launch party is a huge event and should be taken seriously. So, make sure the event is big.
-Flyers can be distributed to almost anyone
-A flyer design can be used for both digital and print marketing
-Flyers get the message across to readers
Plan Out Your Content
Access your needs and goals before creating an event flyer. Have a layout of the information you’d want to be on the flyer and have a professional designer organize the content for you.
-Have the right dimensions
-Organize the information into readable portions
-Have a theme
Select The Right Images
Have the dimensions aligned to a vertical position. Allow the images to cover up most of the canvas for an eye catching experience. A flyer that is text heavy will appear overwhelming. Consumers are drawn to more image based content, so pick the right illustrations and dimensions.
-Dimensions to include: A6 (148mm x 105mm), A5 (210mm x 148mm), DL Sheet (210mm x 99mm), or Square (such as 148mm x 148mm)
-Include relevant images and illustrations aligned to the message
Provide Relevant Texts Only
It may be tempting to brag about your business or product, but be cautious. Do not waste space for irrelevant information. Consumers don’t need to know your whole business history on the flyer. Give them stuff you want them to remember instead.
-Proofread your writing
-Answer the three: Who, Where, When?
-State the event and who is welcomed
Have a Clever Header
The headline is the first feature that readers will notice. Make sure the first impression of your flyer is a positive one. So, create a clever headline to capture their attention.
-Have the information centered around the event
-Make it interesting – have humorous effect
-Keep it brief
Include a Contact Information
The whole objective of creating a flyer is for recruitment. So, even if the message you have provided is outstanding, if you didn’t convert, then it was a waste. Let readers get to know more about your event by including contact information.
-Have a call to action
-The last thing the reader should see is the contact information so that it stays in their mind
Besides content, design plays a huge role in a flyer. Design sets the tone and image of the whole flyer, so make sure you provide quality design.
-Good design causes selective attention
-Quality design is effective since they point out consumer’s needs and desires
-Aesthetics reduces tension before purchasing a
-A quality design will be a consumer’s source of motivation
Have a Target Audience
Every event is directed towards a specific cause and audience. Figure out the purpose for your business event and predict who would like to attend. By having a target audience in mind, your flyer will have a clear direction for their purpose.
-Decide on the flyer’s personality based on the target audience
-Personalize the flyer by calling them out
Use a Legible Font
Flyers are displayed on a small sheet of paper with a lot of content and colors on them. There is no point in having a flyer if consumers can’t read it.
-Pick an appropriate font size to match the flyer
-Do not add unusual font color
-Have the size no smaller than 10-point size.